Strategy development: Two Pitfalls

In a strategy development process, I have found that participants are most often challenged by two things:

  • A focus on their area of expertise only; and
  • A propensity to revert to operational discussions.

These challenges are pitfalls to a good strategy development process, which is necessary for the development of a good strategic plan.

Putting the right resources towards the successful execution of the wrong strategy is very costly.

(c) 2021 Lesley Antoun

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